Whilst most UK Asians speak fluent English in
addition to their own community languages, it often makes sense to
deliver commercial messages when the viewer is at his or her most
receptive, or the need may be to reach viewers without English.
In particular, the Chinese community places a higher value on
commercials voiced in Mandarin or Cantonese languages.
For commercial production in all ethnic languages,
including dubbing and subtitling, ZMTV recommends and works closely
with Koala TV. Koala has experience in producing original and
adapted campaigns for many corporate and government campaigns,
including the 2011 Census, Digital UK, NIACE, and Learn Direct. For
samples of their work, see www.koalatv.com
